Your POS does payments.
Blinko does retention.
Toast, Square, and Clover give you a loyalty tab. Blinko is the relationship engine for local businesses. Every customer interaction—from discovering your business, becoming a customer, making a purchase, returning again, receiving personalized offers, paying, and referring friends—is managed in one intelligent platform that helps your business grow automatically.
There's a difference between a tool you use
and an agent that works for you.
Toast, Square, and Clover are payments companies first. Loyalty is a module they bolt on — a tab in the same dashboard where you process refunds and reconcile end-of-day reports. They give you the data. The act of doing something with it is on you.
Blinko is built around a single question: how do I keep my customers coming back? Our Marketing Copilot monitors your business continuously — visit frequency, program performance, dormancy patterns — and surfaces opportunities before you think to look. When a win-back window opens, it doesn't wait for you to log in. It sends you a recommendation with the program title, description, and target audience already filled in.
You review it. You tap create. That's it. The gap between “knowing you have a problem” and “doing something about it” collapses from days to seconds.
Four things POS loyalty can't do.
AI Agent, Not a Dashboard
Blinko's Marketing Copilot watches your business 24/7. When customers start drifting, it alerts you and recommends a program — already built, pre-filled, ready to launch in one tap. POS loyalty shows you a chart and waits for you to log in.
Mobile-First, Anytime Anywhere
Approve a win-back program between clients. Check your rebooking rate on the subway. Get a push notification when a dormant customer needs attention. Blinko is built for owners who run their business from their phone — not a back-office terminal.
Automations Built for Your Business
Define exactly what 'lapsed' means for your business: 28 days, 42 days, after a schedule change. Set who qualifies, what they receive, and when it fires. Add payment automations — invoices, pay-by-links, appointment bookings — that close the loop without manual follow-up. POS loyalty gives you points and flat discounts. Blinko gives you a retention and revenue engine you can tune.
Talk to It. It Builds the Program.
Ask Blinko in plain English: 'who hasn't been in for three weeks?' or 'set up a win-back for clients who lapsed after my October schedule change.' It answers from your actual data and builds the program draft for you to review.
Feature by feature
How Blinko stacks up against Toast, Square, and Clover on retention.
| Feature | Toast / Square / Clover | Blinko |
|---|---|---|
| Loyalty type | Points / punch card tab | AI-driven retention programs |
| Proactive customer alerts | — | check_circle |
| AI program recommendations | — | check_circle |
| Conversational AI ("Ask anything") | — | check_circle |
| Mobile management app | Limited | check_circle |
| Customizable win-back triggers | — | check_circle |
| Payment & automation tools | — | check_circle |
| All automations on every plan | — | check_circle |
| 0% platform fee on payments | Varies | check_circle |
| No business-specific loyalty app required | Varies | check_circle |
| Check-in without POS terminal | — | check_circle |
| Dedicated retention focus | POS add-on | check_circle |
| Starting price for loyalty | Bundled in POS plan | Free, or $19/month |
Not sure yet? See how your business looks online today — free→
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No POS switch required.
Blinko runs alongside your existing payment system. Keep your POS for payments — add Blinko for everything that keeps customers coming back.
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