Blinko

QR code promotion best practices

How to get visiting customers to actually scan your QR code — why a scan beats asking for a phone number, what each scan gives your business, and how to make the ask natural.

schedule2 min read

Displaying your QR code is half the job — promoting it is the other half. Every visiting customer who scans becomes someone you can reach again, on your schedule. And asking for a scan is easier and more effective than asking for a phone number or email: the customer keeps their personal contact information private, and you still get a direct line to them through Blinko.

What one scan does: the customer gets immediate access to your business from their phone, and an AI Copilot representing your business is placed in their Blinko Spots app — so they can learn about your services and products, access your offers, and engage with your business 24/7, even when you're closed. Most customers already have the Blinko Spots app; if not, the first scan walks them through downloading it.

  • check
    One scan adds the customer to your business account — they're now in your follower base
  • check
    Even a single scan gives you a direct line: reach them with your message any time
  • check
    Repeat scans measure visit frequency — you see how often they come back or purchase
The ask is simple and gentle: "Scan our code and you'll get our offers — no phone number or email needed." Say it at checkout, at the table, at handoff.
  • check
    Make it a habit at the natural moment — checkout, delivery, or end of service
  • check
    Train your employees to make the same gentle ask; the team asking consistently is what compounds your follower base
  • check
    Pair the ask with a reason to scan — a Welcome Offer gives first-time scanners an instant reward (see "Campaign type: Welcome Offer")
  • check
    Don't push — one friendly invitation per visit is plenty; the QR display does the rest (see "QR code display best practices")

Haven't signed up yet?

Free forever to start — no credit card.