Empty Tuesday afternoons cost you the same rent as a packed Saturday. The Time Window Challenge campaign moves customers into your slow days and hours — you pick the window, add the reward, and Blinko does the nudging.
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The pain: your costs run all day, but your customers arrive in bursts. The lunch rush is packed while 2–5 PM sits empty; weekends overflow while Tuesdays crawl. Discounting everything to fill the gaps just gives away margin during hours that were already busy.
The Blinko way: the Time Window Challenge campaign rewards customers for visiting exactly when you need them. You pick the days and hours — the window — and add the discount or reward. Your followers see the challenge, and earning it requires showing up inside that window: "Visit between 2–5 PM on weekdays" is the classic shape.
Setup is three decisions:
- checkWhen the window opens — the day(s) and start time you want to fill
- checkWhen it closes — keep it tight; a focused window concentrates the traffic
- checkThe reward — a discount or treat worth changing plans for
What to expect: this campaign drives real behavior change for the targeted window, and it works best when the window is short and specific — a 2–4 hour weekday-afternoon window outperforms an all-day offer. Salons fill Tuesday and Wednesday afternoons with it; spas run midweek specials; cafes turn the post-lunch lull into a second small rush.
Because the reward only applies inside the window, your busy hours stay full price — you're buying traffic only where you actually need it. And every off-peak visit is a check-in from a follower you can welcome, track, and re-engage (see "Campaign type: Time Window Challenge" for full setup and "How to manage customers using Blinko").