Customers rarely announce they're leaving — they just quietly stop coming. The Win-Back Offer campaign notices the silence for you and sends a compelling reason to return before the drift becomes permanent.
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The pain: churn is invisible. A regular who used to come every few weeks quietly stretches to six, then stops — and nothing on your counter tells you it happened. By the time you notice a familiar face is missing, they've usually built a new habit somewhere else. Winning them back then costs far more than catching the drift early.
The Blinko way: the Win-Back Offer campaign watches for the silence automatically. You define what "dormant" means for your business — how many days without a visit — and the offer that makes returning worth it. When a customer crosses that line, Blinko sends them your offer; you don't have to notice anything.
Setup is three decisions:
- checkThe inactivity threshold — how many days of silence qualifies (match it to your natural visit rhythm: a salon whose clients return every 3–6 weeks might flag at 45+ days; a cafe much sooner)
- checkThe offer — make it genuinely compelling; this is a save attempt, not a routine promotion. A strong discount or a free add-on outperforms a token gesture
- checkThe expiry — a short window (two to three weeks) creates the urgency that turns "someday" into a visit
This campaign targets only your inactive customers — by design, it can't reach anyone else. Your regulars never see it, so it never trains active customers to wait for discounts. Expect modest redemption compared to other campaigns — these customers have already drifted — but every one who returns is a relationship saved, and their next visits are full price.
Watch your dormant share: when a meaningful slice of your followers has gone quiet, win-back is the first lever to pull. Full parameters and typical performance: see "Campaign type: Win-Back Offer".