The Today's Special campaign turns whatever is fresh, extra, or newly available today into a one-day flash offer in every follower's app — photo included, expiring at closing time.
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The pain: the best things about your business are often the most perishable — today's fresh batch, an open afternoon, the dish the chef felt like making. A chalkboard tells the people already inside; social posts get buried. The customers who'd come *today* just never hear about it in time.
The Blinko way: the Today's Special campaign is a one-day flash offer sent to all your followers — "come in today and get X" — created in the moment, expiring at end of day, no planning required.
Picture a cafe at 10:30am: the baker pulls a tray of guava pastries — today only. The owner snaps a photo, creates a Today's Special — "Fresh guava pastries, today until they're gone" — and taps send. Every follower deciding where lunch happens sees that photo. That's the emphasis worth internalizing: attach the photo. A pastry described is information; a pastry photographed at 10:30am is an argument. Specials with a real same-day photo are what make people change plans.
- checkWhat you set: the offer description (what today's special is) and the expiry — end of day today
- checkAttach a photo of the actual item, taken today — real beats stock every time
- checkIt goes to all your followers; anyone can redeem before close
It's built for spontaneity: excess capacity you want to fill quickly, a slow Monday or a rainy day, or a promotion you thought of an hour ago. Salons use it for last-minute cancellations — "we had an opening: first three walk-ins today get a treat." Because it expires tonight, there's no lingering discount to manage and no training customers to wait for deals (see "Campaign type: Today's Special" for parameters and typical performance).